Joanne and Paula have written some promotional pieces telling people about Alkrington and Middleton libraries for the local free newspapers. The notes they put together when we asked them to tell us about their libraries gave them a useful starting point.
Alkrington Library appeared in the December issue of Alkrington Life. Middleton Library is due to appear in the February edition of Middleton Life. We've had positive feedback from customers about the Alkrington article and we hope this is repeated in February.
Public libraries are elective services — people don't have to use them if they don't want — so it's important that we keep a high positive profile via as many different communication channels as possible. We need to make sure that we're reminding people that we do lots of nice stuff, and a good deal of it very well. Like many other library services, we're not particularly good at blowing our own trumpet. It's a habit we do need to learn if we're to catch and keep the interest of all our potential customer bases. And we are learning: we're getting a significantly larger number of pieces in the local press about events and activities in our libraries than we did even a year ago.
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